People interact with everything and on different levels.
There are three levels of interactivity:
1) Reactive, (low-level) The outcome is expected by the user, directions are straight forward.
2) Coactive, (mid-level) The user has a choice of different outcomes
3) Proactive, (high-level) The user controls the outcome.
It is becoming more popular for artists to create in interactive mediums, hence the term New Media. Interactivity in new media usually has a technological aspect. Our world is becoming more accepting of technology to the point where we don’t see the difference between what is real and what is not. What is important now are experiences, and to create an experience, we often use interactivity. An example of this that I came across was a piece in the lobby of a New York Target department store. Their marketing scheme included enticing the customers with a lobby that senses motion as you walk through, and displays that motion in thousands of LED lights that cover the walls and ceiling. Futuristic sounds are also playing during the experience. The lights encourage people to move around, so they’re interacting on a high level. Customers control the lights with their bodies. The experience is documented on the website in a video of people walking through the lobby. Everyone seemed to be having fun, and if not, they at least stopped to make sure that the light was in fact following them.
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