At this moment, high interactivity is being tested out my radio broadcasting shows such as Talk of the Nation, The Sean Hannity Show, and The Majority Report. All three now include a blog space where listeners can log on and discuss topics discussed on the show. The intent is for the broadcasting company to get feedback on which shows were popular, get ideas about future show, and how to improve the show to keep ratings up. It also gives an opportunity for listeners to talk amongst themselves and for them to talk to the radio host. This is a high level of interactivity because comments made on the blog space are being considered by the show when planning future events in contrast to low levels that are still practiced by many radio stations which don’t provide opportunities for vertical (broadcast to listener) or horizontal (between listener) interaction. However, for these shows that are highly interactive, barriers are still put to that resist completely free discussion. For example, one must register to be a blogger, there is automatic censorship for language, and discussions are only kept up for a certain amount of time. So to refer back to Nick’s post, there is still a certain amount of restriction for these bloggers that control what bloggers ask and what they get back which they may be unaware of. However, their voices are being herd more than ever before since they are now in more control over what topics are being broadcasted, which reinformed AmWood’s comment. I think a big obstacle for high interactivity, at the moment is, how to filter out the useful user comments that help progress the program being used from the neutral and negative comments.
Joellen Easton, High-Interactivity Radio: Using the Internet to Enhance Community Among Radio Listeners. 2005. Department of Comparative Media Studies. Michigan Institute of Technology.