The term “electracy” relates to the idea of being literate in a digitally mediated world. If one is “electrate” that means that they have the knowledge of multimedia, hypermedia, social software and virtual words in which they communicate through a form of reading, writing, and research. Gregory Ulmer created the term “electracy” to describe the thought transition between a culture of print literacy to a culture saturated with electronic media. He backs up this concept by saying: “electracy is to digital media what literacy is to print.” The need for a transition may interpret the fact that our society jumped into electronic media so quickly without even knowing much about it. Today, we are being bombarded everyday with electronic media, but we see it as always being there. In reality, someone must have done their research and wrote down what might occur in order to get good responses or bad responses. These are the people Ulmer describes as being electrate.
Connecting to the people involved with the transition, Ulmer goes on to say that it’s so important for one to be aware of the atmosphere certain designs can create in a digital world. Every individual state of mind is different in most aspects, whether it be a train of thought, an opinion based topic or a previous experience that connects to a current one. But if you can find a common denominator in everyone’s mind (e.g. social networking –> Facebook) and apply it digitally, then that is the cue that you are thinking electrate. The difference between being fully literate and being electrate, is that literacy tends to deal with scientific outlooks where as electricy deals with psychology. Audiences aren’t designed as robots, therefore it is redundant to think of our reactions as scientific methods. Electracy merely deals with the idea of entertainment and our emotions.
Digital literacy -Paul Gilster
Teletheory: grammatology in the age of video – Gregory Ulmer
Internet invention: from literacy to electracy -Gregory Ulmer
Lila Pine – https://mpm17fall2009friday.wordpress.com/