Literacy means the ability to read and write. Electracy is someone who is technologically educated. The two combine through the left and right sections of the brain to focus on a state of mind where knowing takes place.
Literacy = School / Concept / Self :: Electracy = Internet / Emblem / Brand
Society recognizes the importance of being electrate to understand the concept behind technology. Gregory Ulmer, a theorist, believes electrate thinking is “emerging as we speak”. The industrial world is quickly adapting to technological advancements. Technology is thusly sought out to ease corporate into the world’s rapid development. As we evolve, expectations regarding quick-time research, travel guides, and general information tend to be higher as industries become technologically dependant. The people expect simple and fast answers, and for technology to continue advancing for future generations. However, as the world progresses, we are expected to understand and manage all the new products and services raised in the process. Electracy is how you begin to understand a process or concept having to do with technology. As New Media students, we must be electrate to better understand concepts needed to achieve a career in media. With this basic knowledge, we will adapt exceptionally to new technologies, helping us manage any complicated processes introduced. Ulmer states “electracy is to information technology what literacy is to alphabetic writing”. This further proves literacy and electracy are similar; it is the direct comparison between academically based-reading and writing, and the ability to understand and manipulate technology. Electracy relates literacy to the use of technologies like information literacy, or multimedia literacy. When we understand the processes behind these forms, we can exhibit knowledge regarding both the purpose of information, and it’s place within technology. If we take the media environment’s constant evolution into perspective, we can assume the digital world will become more crucial to lives as people prepare themselves for the next generation of thinking.
Nathalie Rodriguez, New Media Advisor
Lila Pine, “What does it Mean to Become Electrate?” https://mpm17fall2009friday.wordpress.com/