What is “New Media”?
“Art today is more diverse and contradictory than at any other time in its history,” Heartney states in Art & Today. This observation on the modern world of art holds true – particularly in relation to the concept of new media.
In order to understand what new media is, a comparison must be made to what is now referred to as old media; the utensils used to create traditional art such as paintings and sculptures. In contrast, new media makes use of more modern tools and technological architectures – digital art and animation, interactive elements, robotics, and the Internet to name a few.
Although the term “new media” directly refers to modern means of art creation, it is also used to categorize certain forms of modern art. In its simplest form, new media refers to art that is somehow directly or indirectly created and effected by modern technology.
There is no formula or defined set of rules for the creation of new media art – instead, the form is recognized by the inclusion of modern elements in its design. For example, new media art often plays with the idea of interactivity – where the audience becomes part of the piece, or even the artists themselves.
New media continues to change and adapt with modern technological advancements. Its nature encapsulates the idea of art without boundaries.
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