What is New Media?
- New media focuses on the creation and distribution of knowledge through the use of new interactive technology. It provides fast, varied forms of electronic means of mass communication and has an ability to influence and manipulate people by those who are in control of the flow of New Media. Censorship as a traditional way of controlling print information can’t control the flow of information created by new media.
- New media created drastic change in the ways we communicate with each other locally and globally, by producing rapid communications (and access to communications) regardless of distance. It also allows ordinary people to voice their opinions, which can be heard and read throughout the world. It transforms people from “content consumers to content producers.” It also creates communities that exist in virtual words as well as a variety of e-businesses.
- New media uses numerical representation where objects exist as data. The objects are created and modified automatically and can exist in multiple versions. New media uses transcoding to convert media objects into another format. It will continue to be developed with new software and hardware advances. New Media includes: web sites, streaming audio and video, chat rooms, email, online communities, web advertising, DVD & CD-ROM media, virtual reality environment, Internet telephones, digital cameras, and mobile computing.
- New Media as an art form can be presented as an installation, street performance and many other forms. It has an ability to allow the viewer to participate and experience the art. New media does not necessarily require gallery space and can be displayed in a variety of venues. In addition, artists using traditional forms of art may integrate digital technologies, and as a result the line between traditional art and art created using computers becomes blurred.
- The term New Media comes from old media before it. McLuhan pointed out that our understanding of new media comes from looking into the “rear-view mirror.” Eventually this “New” media will become old media as well.
- As technology is constantly changing, new ways of communication are being invented. New Media is also constantly changing and evolving. It consists of many social, technological and cultural aspects and is too extensive to have one answer.
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